Sun International Deal Paves Way for Bede Gaming Entry into South Africa

south africa

A few weeks ago, one of the most renowned gambling platform and software companies, Bede, entered into a historical contract with Sun International, a South African organization. With this, Bede has successfully managed to enter into the African continent. According to the details of the deal, Bede will be the ultimate online partner for Sun International. This means the company will cater to all the exclusive betting needs for customers in South Africa. It will also work to license the group. Things could never have been any more attractive. The customers should be looking forward to a more expanded array of entertainment.

Benefits of the Contract

The leverage provided by Sun International will be useful in helping Bede to expand into the international market. This means the latter company’s dreams of digital growth will be fully supported in areas, such as online sports betting and the showcasing of the Sunbet brand. With the sponsorship comes a reduced cost of gaming for ordinary players and customers.

Over the years, Bede, a company from the United Kingdom, has managed to stay at the top of its league as the ultimate partner in helping operators further their digital agendas. The flexible platform is the perfect opportunity for Bede to demonstrate its ability to integrate accurately and quickly. Consequently, the operators now have several suppliers from which to choose. With such a variety of choice, the quality of gaming can only increase.

Sentiments from the Companies

According to Anthony Leeming, the chief executive officer of Sun International, the leveraging in the digital market required an all-inclusive platform that could allow the company to live up to the expectations of its customers in different parts of the world. The clients will have the experience of their lifetimes, he said. With such outright ambitions, the decision to work with Bede is one that did not take a lot of thought. Sun International welcomed the idea with open arms. Furthermore, Bede has a reputation for endless success in so many markets around the world. Bede simply said that it derived so much pleasure from working with Sun International. Moreover, the company was grateful that it had finally been granted an opportunity to operate in the South African market.

From the sentiments of Michael Brady, the chief executive officer of Bede, entering the South African gaming market with the assistance of a company with Sun International’s reputation was enough to show off the company’s sheer determination to claim its fair share in the global economy. He believed the South African company has chosen to work with them because their platform was flexible and fast. The company’s quick integration of systems has proven effective in so many jurisdictions. At the moment, the operators only get excited by speed and flexibility. Brady was confident Bede has what it takes to deliver quality content to its new partner. The chief executive officer has plans to put in place a close-knit work relationship with Sun International, which will, hopefully, help both companies to grow. The company also hopes the partnership will be able to create more packages for ordinary consumers, and, as a result, the cost of games should go down significantly.

Other Deals Signed by Sun International

It may also be important to note, a while ago, Sun International signed a long-term deal with the Kambi Group. According to the deal, the latter organization will be expected to provide the premium Stockbook and technological input to a branch that is located right behind the Sun City Casino Resort in South Africa.

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