NetEnt First Supplier to Launch Products through PokerStars Casino Portugal

The gambling industry continues to expand in all possible directions. With rapid technological advancements, players in the field must do all it takes to remain in the game. The need to reach new audiences has never been more urgent. It is for this reason that NetEnt has decided to test the waters in the highly regulated Portuguese market.

About NetEnt

The company is one of the top entertainment companies in the digital world. It is famous for having the ultimate gaming solutions to some of the world’s most reputable online casino service providers. In the 20 years it has been in operation, NetEnt has managed to set the pace when it comes to outstanding games. The company has endlessly reaffirmed its commitment toward making sure its customers always stay ahead of the pack. Apart from its impressive client base, the company has also been able to employ a good number of people across various cities and towns.

About the Partnership

The announcement by NetEnt, which is one of the top solution providers for digital casinos, comes barely a week after it announced its intentions to conduct a new daily jackpot campaign. If the plan materializes, the company will go down in gambling history as the first dealer to have its products in Portugal through PokerStars Casino, which is run by The Stars Group Inc. This announcement comes amid the company’s ongoing strategy that would allow it to continue thriving in a market that has become more controlled. With the success in the technical integration process, many of NetEnt games can now be played live in any of The Stars Group’s branches.

The Portuguese have been on the frontline when it comes to online gaming services for a very long time. Of all its services, The Stars Group is most famous for PokerStars, an Internet-gaming brand. Other services include PokerStars Casino, Full Tilt, and Bet Stars. The company’s services have managed to stand the test of time. Its rivals have either fallen along the way or simply settled for subordinate positions.

Carl Silverstolpe, NetEnt’s chief of the European Market Operations, expressed his pleasure and pride that The Stars Group had settled for NetEnt to be its partner in Portugal’s regulated market. Silverstolpe, who is also the company’s managing director, added the company is already in close and constant conversation with the Portuguese company. Therefore, it is only a matter of time before all the games are available to the public.

Silverstolpe expressed his confidence that the reputation NetEnt has as a leader in content gaming will provide the much-needed boost for PokerStars Casino to come up with the best experience for the players in Portugal.

Past Partnerships

For PokerStars Casino, this is nothing new. This is not the first time the company has gotten into a deal of this kind. At the beginning of the month, The Stars Group announced it was working with Play’n Go because it believed the partnership would help it to complement a series of games that were being offered by Play’n Go. With this, consumers will have a wider array of games to choose from.

The two companies consider thriving in a regulated market as a vital component of their strategy. This news comes at a time when NetEnt is trying to increase its production in the regulated market. There had been earlier debates about live sports roulette, which is something the company deals in. Coincidently, all the launching has been done during the World Cup season. Therefore, there will be enough entertainment for everyone, including those individuals who do not enjoy watching football games.


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