Casino Vet Teams with Film Distributor in Online Gaming Venture
Although the annual Cannes Film Festival is a newsworthy event in its own right, this year information has come to light which has proven to be even more interesting for the world’s gambling community.
May 2018 has seen the release of the news that Richard Clarke, a highly experienced veteran in the i-gaming industry who formerly worked for top gambling brands like VSoftCo, Soho Gaming, and Link2Win, has now joined forces with Sean O’Kelly, the former distribution and sales CEO at Carnaby, to establish a brand new film rights i-gaming company to be known a Skyrocket Entertainment.
The company was unveiled in Cannes in early May, with the duo stating that they were looking for film rights which could then be used to produce themed online games like slot machines to become part of an internet gambling industry worth $46.7 billion.
Old And New Movies
O’Kelly reported that Skyrocket Entertainment were acquiring both new and old iconic movies with the intention of migrating them to online gambling and gaming businesses in order satisfy the enormous market demand for games with recognizable movie branding.
With a typical slot delivering approximately $20,000 to $30,000 every month to the owners of the franchise rights, the revenue stream is roughly equal to TV and VOD revenues. The pair were taking the opportunity presented by the annual Cannes Film Festival to forge deals with library owners and producers and the newly formed company is making plans to make as many as a hundred games per year with willing partners.
Skyrocket Entertainment Goals
The new Skyrocket Entertainment company has a mission to facilitate tie ups for marketing purposes between gambling companies and film distribution companies so that moviemakers’ intellectual properties can be incorporated in online gaming opportunities. The venture is being promoted to rights holders and filmmakers as a lucrative new stream of revenue which will serve to offset the production costs of their movies. Cannes proved to be the ideal setting to propose such collaborations and the duo behind Skyrocket were actively courting potential clients during the festival.
Long Term Significant Revenues For The Rights Holders
Production companies and studios are set to be swayed by the possibility of a source of revenue which has remained untapped, especially with the convincing quotes from Clarke (a professional with many years of illustrious service at such iconic gambling brands as Gala Coral Group, Fortuna Entertainment Group and Ladbrokes) which informed them that slots could deliver long term significant revenues for the movies’ rights holders.
Gambling companies, both online and land based, have made no secret about their desire to secure the rights to as many popular TV and movie properties as possible, however that process is never without significant pitfalls. One example of things not going according to plan was seen last year when Play-tech, one of the best known suppliers of gambling technology, ended up having to scrap every game that involved the Marvel superheroes after Marvel was acquired by Disney who decided that gambling in any form would be a poor fit with the brand’s family focused image.
With this in mind, Skyrocket Entertainment will surely look to secure its deals with film companies which will not back out of the arrangement once they have signed up. So far, no definitive plans for deals have been announced, however with plans to make as many as 100 games every year themed around popular movie franchises with its new partners, the gambling community waits with anticipation to find out which companies have signed up to the lucrative offer.
Sandra is a manager working in big pharma who loves a good thrill. Excessive travel to poorer parts of the world meant that she was forced to limit her land-based casino visits to once or twice a year. Then she discovered the online casino universe. Since then she has been transformed into a real money online slots nut with a passion for learning how to take advantage of online casino perks. Sandra is a regular contributor to Rick’s Picks.
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