Mitchell B. Fox, Vanity Fair's publisher, said the profit margin was slim on such a mammoth stand-alone insert but that the magazine benefited "when a prestigious company like Donna Karan chooses us to convey its largest single communication ever," he said. Donna Karan, chairman of Donna Karan International, said she would not have produced the ad -- which cost her company more than $1 million -- if Vanity Fair had not been interested.
"For me, there was no choice but Vanity Fair, which reaches a huge audience of men and women," she said. "And the Hollywood issue is a particularly powerful issue. The magazine stands for everything the clothes are about: personality, eclecticism, glamour, timelessness."
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