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Federal Judge Dale Kimball in Salt Lake City dismissed the final three of 11 claims filed by P&G of Cincinnati late Friday after nearly four years in the courts.
The consumer products company accused competitor Ada-based Amway and several of its distributors of perpetuating a more than 20-year-old Satanism rumor about the company.
"We believe the Utah ruling is wrong and we're appealing immediately," Elaine Plummer, a P&G spokeswoman, said Monday. The company has a similar suit pending in Texas with added claims that Amway falsified P&G ingredients and that Amway is a pyramid scheme.
Amway officials say a Texas distributor in 1995 innocently repeated the Satanism rumor in a voice mail to a Utah distributor who forwarded it to others. However, they say the distributors formally retracted the messages.
P&G filed suit against the Utah distributor and then added Amway and other distributors to it.
"After the lawsuit was filed, it appeared that P&G was cynically using Amway as a publicity scapegoat for a rumor that P&G has not been able to stop for almost 20 years," Mike Mohr, an Amway attorney, said Monday.
The rumor suggests P&G's president once spoke in support of Satanism on television and that the company's moon-and-stars trademark is a Satanic symbol.
P&G sources say no president has ever spoken in favor of devil worshiping and that its trademark dates back to the mid-1800s, when a man in the moon was a popular design.
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